Education and Media

Recommended Prerequisites

There are no recommended prerequisites.

Teaching Methods

The presentation of theoretical contents will be used in association with the active participation of students, through discussions, document analysis and production (printed, audiovisual, and digital), and group work.

Learning Outcomes

The unit of Education Media invites students to critical analysis and reflection on media reality and on the educational challenges offered by media. The aim is to create opportunities to build knowledge around major theoretical perspectives and lines of research about the action of media and contribute to the simultaneous development of a personal attitude of critical autonomy regarding media discourses.

Skills to be developed:

- to reflect upon the social and educational impact of the media;

- to distinguish different approaches of the interface between education and media, namely the education in media, education with media, and media education;

- to understand the evolution of studies and theoretical perspectives about the action of media;      

- to discuss some of the main topics related to media influence, which have been under investigation;

- to reflect on the role of family, school and education regarding media literacy.

Work Placement(s)

No

Syllabus

1. Human communication and media

- The histoty of communication and media and the evolution of society

- The media today

2. Education and media

- Different approaches of the interface between education and media: media education, education with media, and education in media

- Media education and media literacy

- Reasons for media education

3. Evolution of theories and studies on media action

- The powerful mass media

- The limited and indirect effects of media

- Return to the powerful media, The cognitive effects of media; media representations

4. The educational and social impact of media

4.1. News: reflex or construction?

4.2. Persuasive communication

4.3. Media violence

4.4. New media and  cyberbullying

4.5. Increase benefits, minimize risks: the role of family, school and other agents and professionals of education.

Head Lecturer(s)

Armanda Pinto Mota Matos

Assessment Methods

Continuous evaluation
Synthesis work: 20.0%
Research work: 30.0%
Frequency: 50.0%

Final evaluation
Exam: 100.0%

Bibliography

Balle, F. (2003). Os Media. Porto: Campo das Letras.

Baran, S. J. (2009). Introduction to Mass Communication: Media Literacy and Culture.

New York: McGraw-Hill

Branston, G., & Stafford, R. (2003). The media students’ book (3rd ed.). London: Routledge.

Cloutier, J. (1975). A era de EMEREC ou a comunicação audio-scripto-visual na hora dos self-media. Lisboa: ITE.

Jäger, T., Stelter, C., Amado, J., Matos, A., & Pessoa, T. (Eds.) (2012). Cyberbullying - Um manual de formação de pais. Landau: Verlag Empirische Pädagogik. Acessível online em: http://ct4p.zepf.eu/CT4P_Training_manual_PT.pdf.

Matos, A. P. M. (2006). Televisão e Violência. (Para) Novas formas de olhar. Coimbra: Edições Almedina.

Potter, W. J. (1998). Media Literacy. California: Sage Publications

Santos, J. R. (1992). Comunicação. Lisboa: Difusão Cultural.