Corporate Strategic Behavior
1
2018-2019
02023747
History/Sociology/Marketing/Management
Portuguese
Face-to-face
QUARTERIAL
2.5
Elective
2nd Cycle Studies - Mestrado
Recommended Prerequisites
Not applicable.
Teaching Methods
This course stimulates teamwork and teaching will be quite interactive, using students to foster class environment. There will be a strong practical content, with several case studies.
Learning Outcomes
Overall objectives
Provide a consistent perspective of the main strategy concepts to the students, as well as a set of tools to analyse the external and internal context of the focal firm, characterize the strategies and identify the mechanisms of strategic formulation.
Specific objectives
Train the students to characterize the strategies effectively followed by firms and to use analytical tools, developing research, analysis and discussion/decision capabilities.
Generic competencies
At the end of the course students should have a fairly solid knowledge of the strategic management process and should have acquired a new mind-set that enables them to think strategically and plan business and corporate strategies.
Specific competencies
Additionally, students should have acquired knowledge of strategic concepts and gained research, analysis and decision capabilities in order to elaborate business plans and participate in a firm strategic planning process.
Work Placement(s)
NoSyllabus
1. Introduction
The Strategy concept
Strategic thinking and its evolution
2. Mission and strategy
The corporate vision
Mission and strategy
3. Strategic analysis
3.1. External analysis
The macro environment
Industry structure and attractiveness
Critical Success Factors
3.2. Internal analysis
Resources and capabilities
Cost dynamics
Core competencies
Portfolio analysis
SWOT analysis
4. Identification and evaluation of business-level strategies
Identification of the bases of competitive advantages
Generic strategies and sources of advantage
Competitive advantage and the value chain
Sustaining competitive advantage
Competition and collaboration
Game theory
5. Identification and evaluation of corporate-level strategies
Product-market strategies
Vertical integration
Global strategies and the multinational corporation
Corporate structure and strategy
Managing the corporate portfolio
5. Strategic control
The strategic plan
The strategy evaluation
The balanced scorecard
Assessment Methods
Assessment
Exam: 50.0%
Group assignments: 50.0%
Bibliography
Johnson, G., Scholes, K., Whittington, R., EXPLORING CORPORATE STRATEGY, FT Prentice Hall
López, J., Martín, L., LA DIRECCIÓN ESTRATÉGICA DE LA EMPRESA, Thompson Civitas
Grant, R., Jordan, J., FOUNDATIONS OF STRATEGY, John Wiley & Sons Ltd