Entrepreneurship and Management

Year
1
Academic year
2019-2020
Code
02023369
Subject Area
Economy, Management and Social Sciences
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
4.0
Type
Compulsory
Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

The frequency of the courses of "Management and Innovation Processes" and "Information Systems" is considered an asset. The student should have a basic knowledge of English.

Teaching Methods

Classes will be theoretical-practical, i.e., part of the class will be used to present concepts, models and tools for analysis and management of companies, and the remainder for elaboration, discussion and presentation of practical work. Throughout the semester students will be challenged to develop a business model based on the tool "Business Model Canvas". At the end of the semester they will present their projects to the whole class in the "Elevator Pitch" format. In addition case studies will be solved for the various syllabuses, and, if possible, the class will integrate guest speakers.

 

Learning Outcomes

This course aims to encourage the creation of entrepreneurial skills and innovative mindset and gives the opportunity to future professionals to get familiar with the business world and the basics to create and manage a small business with a value added perspective. It is expected that students will be able to develop the following skills:

- Leadership, self-motivation and innovation;

- Organization and management;

- Teamwork;

- Communication;

- Formulate business models through the tool "Business Model Canvas";

- Evaluate business profitability;

- Know the main theoretical aspects related to the management of companies, including leadership and people management, market analysis, marketing, value creation, financing, internationalization, industrial property, legal company setup, accounting, tax, finance and business plan.

Work Placement(s)

No

Syllabus

- Local businesses’ cases;

- Leadership and managing people in organizations;

- Generating business models - Business Model Canvas;

- The market and its analysis;

- Marketing-mix and services’ marketing;

- Value creation in start-ups;

- Financing of start-ups;

- Internationalization;

- Industrial Property - licensing;

- Legal aspects of company setup;

- Accounting and taxation on companies;

- Analysis and financial management;

- Introduction to the business plan.

Head Lecturer(s)

Jorge Daniel da Silva Pimenta

Assessment Methods

Assessment
Laboratory work or Field work: 10.0%
Attendance, punctuality and assertive participation: 10.0%
Project: 40.0%
Exam: 40.0%

Bibliography

Recommended:Elliot,BARRY e Elliot, JAMIE:“Financial Accouting and Reporting”, Prentice Hall, 2008 | Lindon, DENIS e outros; “Mercator XXI Teoria e Prática do Marketing”, Dom Quixote,2004 Osterwalder,ALEXANDER e Pigneur,YVES;“Business Model Generation”,Publicacoes Dom Quixote,Lda. 2009 Robbins, STEPHEN e Judge, TIMOTHY; “Essentials of Organizational Behavior”, Pearson Prentice Hall, 2008 | Saraiva, Pedro; “Empreendedorismo”, Imprensa Universidade Coimbra, 2011.
Complementary:Costa,HORÁCIO;“Criação e Gestão de Micro-Empresas e Pequenos Negócios”,Lidel-Edições Técnicas,Outubro de 2010 Lisboa,JOÃO e outros;"Introdução à Gestão de Organizações,VidaEconómica,Outubro de 2008 Martins,ANTÓNIO e outros;“Manual de Gestão Financeira Empresarial”,Coimbra Editora, Agosto de 2009
www.anje.pt
www.arrisca-c.pt
www.bplans.com
www.businessmodelgeneration.com
www.empresanahora.pt
www.ipn.pt
www.marcasepatentes.pt
www.portaldaempresa.pt
www.portaldasfinancas.gov.pt
www.seg-social.pt