Management and Entrepreneurship

Recommended Prerequisites

No prerequesites exist for the frequency of this course.

Teaching Methods

The teaching methodology is based on three levels of organization. At the individual level, each student attends the discipline, participating and learning the fundamental technical aspects of the course. At the group level, students propose, analyze and develop a business concept, which was a result from their strategic analysis of the market. Finally, at the level of discipline, all groups interact with each other in sessions of presentation of their projects progress and other management topics, involving discussion, self-assessment and comparative evaluation between groups.

Learning Outcomes

This course provides students with an overall perspective of how organizations function and helps developing their strategic thinking, besides training them on specific matters regarding different technical aspects of management. The discipline is taken as a learning space, were all stakeholders, students and teachers, are committed to actively contribute to their vision and mission, while sharing the accepted common system of values. 

-Mission Statement: To contribute, through an active and participated learning process, to the preparation and training of future engineers, with entrepreneur ability and able to understand the way organizations work.

Vision: To be permanently a discipline of reference in the teaching of management and entrepreneurship to future engineers, under continuous improvement.

Work Placement(s)

No

Syllabus

1-Introduction to the Concept of an Organization.

Goals and Missions of Organizations. Basics of Organizational Strategy. The different management functions. Internal organization and functioning of organizations.

 

2-Marketing

The Components of Marketing. Market Research. Marketing mix. Marketing plans

 

3-Accounting

Motivation, scope and goals. Assets and inventory. Accounts and accounting entries; POC/SNC. The Balance Sheet and Income Statement

 

4-Financial analysis

Utility and methodology. Liquidity, Solvency and Profitability. The method of ratios. Dupont Analysis

 

5-Entrepreneurship

From idea to business. Preliminary Feasibility Study. Business Plan. Financing. Establishment the company. Available financing options.

 

6-Analysis of Investment Projects

Analysis of investment by NPV, IRR and other metrics. Analysis of the risk of investment: parametric sensitivity, scenarios based analysis, stochastic simulations.

Head Lecturer(s)

Jorge Fernando Brandão Pereira

Assessment Methods

Assessment
Mini Tests: 40.0%
Project: 60.0%

Bibliography

Introdução ao Conceito de Empresa e Referências Gerais: Drucker, P., Management: tasks, responsibilities, practices, Harper&Row (1985).

Marketing: Kotler, P., Marketing Management:, Prentice Hall (1993); Lindon, D. et al., Mercator, Dom Quixote (2000). 

Borges, A. et al, Elementos de Contabilidade Geral, Rei dos Livros (1993); Neves, J., Análise Financeira, Texto Editora (1989); Sousa, A., Introdução à Gestão - Uma abordagem Sistémica, Verbo, 1990; Pereira, Esteves, Contabilidade Geral, Editora Plátano.

Brealey, R. e S. Myers, Princípios de Finanças Empresariais, McGraw-Hill (1992).

Cohen, E., Análise Financeira, Editorial Presença (1990).

Neves, J., Análise Financeira, Texto Editora (1989).

Saias, L. et al., Gestão Financeira, Universidade Católica (1996).

Pedro M. Saraiva, Empreendedorismo: do conceito à aplicação, da ideia ao negócio, da tecnologia ao valor. Imprensa da Universidade de Coimbra, 2ª ed., 2011.

ANJE, Manual de Apoio à Criação de Empresas, (1996).