Entrepreneurship and Innovation

Recommended Prerequisites

Not applicable.

Teaching Methods

Course is divided in 10 modules (in 3 thematic blocks TB) performed at distance. At the end of the TB there’ll be  summative assessment. Modules’ll be asynchronous, except for the final oral present. of projects.

Learning Outcomes

• Stimulate creative and entrepreneurial skills for solving problems;

• Develop skills in risk management and detection and validation of business opportunities / projects;

• Provide students with conceptual, political and operational tools to support the creation and management of business and / or project (s).

• Preparing graduates for the creation and communication of value propositions and business plans

Work Placement(s)

No

Syllabus

Thematic Block I. Project’s Idea

Module 1. Innovation and competitiveness: creating value

Module 2. Strategic thinking and creativity

Module 3. Entrepreneur profile

 

Thematic Block II. The Conception of the Project: Business Plan

Module 4. Value proposition and business canvas

Module 5. Planning and Strategic Analysis

Module 6. Business plan

 

Thematic Block III. The operationalization of the Project

Module 7. Intellectual property and technology transfer

Module 8. Market Study and segmentation

Module 9. Financial analysis and fund raising

Module 10. Communication and Marketing

Assessment Methods

Assessement
Assessment (continuous) should be aligned with the final proj idea to be presented. The final proj’ll only be presented orally if it’s completed the assess. in previous moments and deliver of the written doc. Eval. of the final proj fits 2 dimensions: writing(0-15 p.) and oral(0-5 p.). The final grade is given on a scale of 0-20, being necessary a min. of 10 marks for final approval.: 100.0%

Bibliography

• Georgantzas, N. & Acar, W. (1995). Scenario. Driven Planning. Learning to manage strategic uncertainty. Quorum Books.
• Rumelt, R. et al. (1994). Fundamental issues in strategy. A research agenda. Harvard: Harvard Business School Press.
• Saraiva, P.M. (2011). Empreendedorismo. Coimbra: IUC.
• Drucker, P. (1985). Inovação e Gestão. Editorial Presença.
• Kaplan, R. & Norton, D. (1996). The balanced sociecard. Translating strategy into action. Harverd Business Press.
• Bono, E. (2005). O pensamento lateral . Um manual de criatividade. Pergaminho.
• Osterwald, A. & Pigneur, Y. (2010). Business Model Generation. A handbook for visionaries, game changers, and chalengers. Wiley.
• Vasconcelos, D. et al. (1996). Reinventing Europe throught innovation. European Commission.
• Porter, M. E. (2008). "The Five Competitive Forces that Shape Strategy", Harvard Business Review, January 2008, p.86-104.

McCraw, T. K.(2007). Prophet of Innovation. Joseph Schumpeter and Creative Destruction. Harvard University Press