Inovation and Entrepreneurship

Recommended Prerequisites

Accounting and Cost Analysis   

Teaching Methods

This course uses several pedagogical approaches. Lectures to expose the course’s contents and to present and discuss practical examples and case studies for knowledge consolidation. Classes using the Team Based Learning (TBL). More practical classes, being the students invited to present their group work, and being the discussion of results among students encouraged. Classes for solving more pratical exercises of project financial analysis. Finally, classes consisting of seminars featuring entrepreneur invited speakers.

Learning Outcomes

The objective of this course is to raise students’ awareness of the importance of an entrepreneurial and innovative behavior; and to provide students with knowledge and technical and social skills that allow them to transform a business idea into a concrete organizational reality. After the course, students should be able to: (1) understand and distinguish the various types of innovation; (2) understand the innovation management process; (3) know the main requirements of the Portuguese Standard for R&D and Innovation Management (NP 4457: 2007); (4) recognize the different modalities of intellectual property; (5) understand the process of turning an idea into a business; (6) be able to collect and analyze the information needed to carry out a feasibility analysis of an idea and write a business plan. The course aims to motivate and prepare students to develop innovative projects in companies and/or startups.

Work Placement(s)

No

Syllabus

1. Introduction to Innovation Management and Entrepreneurship

1.1 Why innovate

1.2 Types of innovation

1.3 Innovation management process

1.4 Link between innovation management and entrepreneurship

1.5 Portuguese standard for R&D and innovation management (NP 4457: 2007)

1.6 Case Studies

 

2. Entrepreneurship

2.1 Turning ideas into business: a process

2.2 Value proposition

2.3 Market analysis

2.4 Business model

 

3. Business Plan Development

3.1 Financial concepts

3.2 Project evaluation methods

3.3 Risk and sensitivity analysis

3.4 Business plan structure

 

4. Knowledge exploitation and intellectual property

Head Lecturer(s)

Aldora Gabriela Gomes Fernandes

Assessment Methods

Assessment
Exam: 50.0%
Resolution Problems: 50.0%

Bibliography

1. Barringer, B. (2020), Preparing Efective Business Plans: An Entrepreneurial approach, 2nd ed. Prentice Hall.

2. Bessant, J. and Tidd, J. (2015), Innovation and entrepreneurship, 3rd ed. John Wiley and Sons.

3. Burns, P. (2016), Entrepreneurship and Small Business: Start-up, Growth and Maturity, 4th ed., Palgrave Macmillan.

4. Byers, T. H., Dorf, R.C. and Nelson, A. (2018), Technology Ventures: From Idea to Enterprise, 5th ed., McGraw-Hill Higher Education.

5. Saraiva, P. (2015), Empreendedorismo, 3ed., Imprensa da Universidade de Coimbra.

 

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