Innovation and Technology Entrepreneurship

Year
4
Academic year
2020-2021
Code
02016346
Subject Area
Management
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Compulsory
Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

N.A.

Teaching Methods

A method of participatory learning is implemented, focusing on the active acquisition of skills rather than passive transmission of knowledge. The students, organized in teams, develop small practical tests, such as the construction, presentation and discussion of a value proposition and of a simplified business plan.
Practical examples of entrepreneurs are given, some of them are invited to give a speech to the students, sharing their personnel experience.

Learning Outcomes

We intend to stimulate in students a mindset of innovation and entrepreneurship through discussion of the key concepts and the contact with success and insuccess entrepreneurial cases and the practice and exploration of scenarios.
Special focus will be given to the ability of presenting ideas, the ability to negotiate and the preparation and discussion of a business plan.
It also aims to support students in discovering and developing the qualities, characteristics and attitudes of successful entrepreneurs.

Work Placement(s)

No

Syllabus

1 - The 5 disciplines of Innovation:
- Identification of importante customer and market needs
- Value creation
- Innovation Champions
- Innovation Teams
- Organizational alignment
. Innovation Forums
. Innovation Plans

2. Building and Presenting Value Propositions
- NABC methodology (Needs, Approach, Bennefit, Competition)

3. Negotiation skills

4. Business Plans
- The Customer Development Model (customer discovery; customer validation)
- Canvas Business Model

5. Leadership and Entrepreneurship
- Motivation, training and leadership
- Ambition
- The importance of networking and of the ecossystem.

Assessment Methods

Evaluation
Exam: 100.0%

Bibliography

The 5 Disciplines of Innovation, SRI – Stanford Research Institute, 2010

Vasconcellos e Sá, Jorge Alberto1997, "Os Senhores da Guerra", Bertrand Editora.

http://faculty.babson.edu/academic/sye3/RocketPitch/Student/index.htm
Steve Blank and Bob Dorf, K&S Ranch Publ, USA 2012

The Startup Owner’s Manual – The step by step guide for building a great company”,
www.steveblank.com
http://faculty.babson.edu/academic/sye3/RocketPitch/Student/index.htm

Youtube…
http://www.youtube.com/watch?v=Tq0tan49rmc&feature=autoplay&list=P
L4BD9854098A1A336&lf=results_video&index=19&playnext=2