Management, Entrepreneurship and Intelectual Property

Year
1
Academic year
2023-2024
Code
02016354
Subject Area
Management
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
5.0
Type
Elective
Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

NA

Teaching Methods

The teaching methodology is based on three levels of organization. At the individual level, each student attends the discipline, participating and learning the fundamental technical aspects of the course. At the group level, students propose, analyze and develop a business concept, which was a result from their strategic analysis of the market. Finally, at the level of discipline, all groups interact with each other in sessions of presentation of their projects progress and other management topics, involving discussion, self-assessment and comparative evaluation between groups.

Learning Outcomes

This course provides students with an overall perspective of how organizations function and helps developing their strategic thinking, besides training them on specific matters regarding different technical aspects of management. The course has also an important aim to foster students’ proactivity and entrepreneur ability, which will developed during the course duration by assigning a project for the study, analysis and creation of a new business venture. The discipline is taken as a learning space, were all stakeholders, students and teachers, are committed to actively contribute to their vision and mission:

Mission: To contribute, through an active and participated learning process, to the preparation and training of future engineers, with entrepreneur ability and able to understand the way organizations work

Vision: To be permanently a discipline of reference in the teaching of management and entrepreneurship to future engineers, under continuous improvement.

Work Placement(s)

No

Syllabus

1-Introduction to the Concept of an Organization.

Goals and Missions of Organizations. Basics of Organizational Strategy. The different management functions. Internal organization and functioning of organizations.

2-Marketing

The Components of Marketing. Market Research. Marketing mix. Marketing plans

3-Intelectual Property.

Head Lecturer(s)

Jorge Fernando Brandão Pereira

Assessment Methods

Assessment
Mini Tests: 40.0%
Project: 60.0%

Bibliography

Introdução ao Conceito de Empresa e Referências Gerais: Drucker, P., Management: tasks, responsibilities, practices, Harper&Row (1985).

Marketing: Kotler, P., Marketing Management:, Prentice Hall (1993); Lindon, D. et al., Mercator, Dom Quixote (2000). 

Empreendedorismo:

Pedro M. Saraiva, Empreendedorismo: do conceito à aplicação, da ideia ao negócio, da tecnologia ao valor. Imprensa da Universidade de Coimbra, 2ª ed., 2011.

ANJE, Manual de Apoio à Criação de Empresas, (1996).