Advanced Typography

Recommended Prerequisites

Average knowledge of typography.

Teaching Methods

Each lecture will have 50% of their time devoted to a theory and 50% practical analysis of photographs using audiovisual means. Guidance and monitoring of research and development of practical projects.

Learning Outcomes

- Communicate through texts and images, using the elements and principles of visual communication;

- Create and / or choose appropriate fonts and images to the transmission of the message;

- Critically analyze a model, evaluating its aesthetic value and its effectiveness in communication;

- Understand conventions and typographic bounds of creation;

- Present and defend concepts and respective purposes.

Work Placement(s)

No

Syllabus

- Grids and Structures;

- Reading and navigation;

- Ease of reading;

- Hierarchy and editorial structure;

- Sequence / narrative.

Head Lecturer(s)

Artur Luís Gonçalves de Azevedo Rebelo Alves

Assessment Methods

Assessement
Classes: 25.0%
Project: 75.0%

Bibliography

Archer, O. (2004). Tipografía. Valencia: Campgràfic;

 

Bringhurst, R. (1997). The Elements of Typographic Style. Point Roberts: Hartley & Marks;

 

Cheng, K. (2006). Designing Type. London: Laurence King Publishing;

 

Heller, S., Meggs, B. (2001). Texts on Type: Critical Writings on Typography. New York: Allworth Press;

 

Hurlburt, A. (1989). Layout: The Design of the Printed Page. New York: Watson Guptill;

 

Jury, D. (2006). What Is Typography. Mies: RotoVision

 

Luidl, P. (2004). Tipografía Básica. Valencia: Campgràfic;

 

Marsh, D.  (1996). Calligraphy. Cincinnati: North Light Books;

 

McLean, R. (1980). The Thames and Hudson Manual of Typography. London: Thames and Hudson;

 

Tiggers, T. (Ed.). (2003). The Typographic Experiment: Radical Innovation in

 

Sesma, M. (2004). TipoGrafismo. Barcelona: Paidós;

 

Spencer, H. (1995). Pioneros de la Tipografía Moderna. Barcelona: G. Gili;

 

White, A. (2005). Thinking in Type: The Practical Philosophy of Typography. New York: Allworth Press;