Project (Marketing MBA)

Recommended Prerequisites

Not applicable.

Teaching Methods

The Professional project is an individual work, but subject to the supervision of the supervisor. The preparation of the dissertation involves interaction between supervisor / student, via meetings, in which options are discussed / readjusted, and the steps that must be followed. The assessment of the Project is done by a panel established by the course coordination.

Learning Outcomes

The Project allow students to complete their MBA based on professional and applied approach of their work. It is a work that, based on a theory or a marketing theme, can be applied to real situations in the life of a marketing manager. This work will be supervised by a professor.

In conjunction with the supervisor, the student identifies a practical problem of an organization. This problem should fit in the themes taught during the course, as well as the methodology that will allow its resolution and its practical application to an organizational concrete situation.

With the development of the Project, the student must develop a deep level of expertise in a specific area, as well as the skills to solve practical problems of the organization’s life.

Work Placement(s)

No

Syllabus

Each student, in collaboration with the supervisor, defines a research topic / marketing problem, and determines the method to apply to the selected topic/problem.   

Head Lecturer(s)

Arnaldo Fernandes Matos Coelho

Assessment Methods

Assessment
Written assignment and presentation : 100.0%

Bibliography

A bibliografia é escolhida por cada um dos estudantes com a supervisão do orientador.

Bibliography is chosen by each student under the supervision of his supervisor.