Strategic Sports Management
Sport Sciences-Sport Management
Non Degree Course
Sports Management and Organization.
Method based on face-to-face exposition, and on another component based on papers analysis, problem resolutions and oral presentations of written works.
The curricular unit aims to deepen the knowledge on sports strategic management. More specifically, intends to boost of strategic thinking at sportive organizations, of manage the strategic process of change in sport, and of strategic sports marketing.
[i] Strategic thinking and planification.
[ii] Analysis of the organization environment.
[iii] Formulation of strategy: mission; objectives; products-target; vertical integration; internalization; diversification.
[iv] The organizational process of changing.
[v] Schools of analysis of the changing process.
[vi] Different kinds of changing in sport organizations.
[vii] Stages of the strategic changing process.
[viii] Definition and main activities of the sport marketing.
[ix] Market driven strategy: innovation of products/services.
[x] Sportive brand equity.
Raul Agostinho Simões Martins
Written work + oral presentation: 100.0%
Boxill, J. (ed.) (2006), Sports Ethics. An Anthology (3). Oxford: Blackwell Publishing.
Dunning, E., P. Murphy, I. Waddington , A. E. Astrinakis(eds.) (2002), Fighting Fans. Football Hooliganism as a World Phenomenon. Dublin: University College Dublin Press.
Greenfield, S. & G. Osborn (eds.) (2000), Law and Sport in Contemporary Society. London: Frank Cass.
Marivoet, S. (2007), Ética do Desporto. Princípios, Práticas e Tendências. Análise sociológica do caso português durante o Estado Democrático do século XX. Lisboa: ISCTE-IUL.
Waddington, I. & Smith, A. (2009), An introduction to Drugs in Sporting. Addicted to winning?. London: Routledge.