Organizational Innovation

Recommended Prerequisites

No specific courses are required. English language ability is required (Level B2 of the Common European Framework of Reference - CEFR).

Teaching Methods

Theoretical-practical classes, using audiovisual tools, presenting the concepts, principles and practices of innovation management, and then in the use of the taught tools (value proposition canvas and busimessn model canvas, MVP's tools, social media, among others).

Deliverables / moments of evaluation of the practical activity:

1. Activity proposal (in template to be provided)

2. Proposal of value (in template to be provided)

3. Canvas Business model

4. Test card / MVP and collection of metrics

5. Elevator Picth

6. Product Launch / MVP

7. Final Report

Learning Outcomes

The organizations’ competitiveness of is increasingly dependent on their ability to be both efficient and innovative. But how to innovate? This curricular unit presents the main concepts of innovation management, while presetting the students with the latest methodologies and tools to launch new products and services.

Work Placement(s)

No

Syllabus

1.Innovation: fundamentals and current importance of innovation management.

2. Business model generation: how to create a business model for a new product / service.

3. Lean Startup & Customer development: how to create and validate products / services and business models.

4. Marketing for startups: tools for disseminating products and services.

5. Ecosystems of innovation: opportunity for networking and innovation.

Head Lecturer(s)

Carlos Eduardo Delgado Cerqueira

Assessment Methods

Assessment
Periodic or by final exam as given in the course information: 100.0%

Bibliography

Oslo Manual, Guidelines for Collecting and Interpreting Innovation Data, 3rd Edition, OECD, Statistical Office of the European Communities, Luxembourg (2005) [http://www.oecd-ilibrary.org/science-and-technology/oslo-manual_9789264013100-en]

Business Model Generation,  (http://www.businessmodelgeneration.com)

Value Proposition Design: How to Create Products and Services Customers Want, Alexander Osterwalder, Yves Pigneur, (https://strategyzer.com/books/value-proposition-design)

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses Erice Ries; (http://theleanstartup.com/)

Steve Blank, Bob Dorf , The Startup Owner's Manual: The Step-By-Step Guide for Building a Great CompanyHardcover  (2012) ou http://steveblank.com/tools-and-blogs-for-entrepreneurs/