E-commerce

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching methodologies used in this course involve exposition of contents and critical discussion of case studies. Unaccompanied study is also supported by interactive tools for self-assessment in a “blended learning” platform. In-class activities support both practical knowledge and group work.

Learning Outcomes

Electronic Business and Electronic Commerce are significant components of the current economic activity and which are growing in importance. The student should be able to recognize the several kinds of eBusiness applications, its advantages and challenges. Based on its historical evolution, it should recognize near future trends. Finally, it should be able to recognize and use the main technological tools used in the field. It should also acquire practical knowledge regarding the tools used for this task, and recognize challenges and concerns regarding implementation of these kind of solutions.

Work Placement(s)

No

Syllabus

This is an ecommerce and ebusiness course unit, including:

•          Introduction to eBusiness and eCommerce

•          Electronic Markets and eCommerce Fundamentals

•          eBusiness infrastructure and fundamentals

•          eBusiness environment: legal, ethical and fiscal challenges

•          Technological concepts

•          eBusiness Strategy and Applications.

•          “Inner” applications (B2B)

•          “Outer” applications (B2C)

•          “Costumer directed” applications (C2C)

•          Practical applications

•          Design and Implementation concerns

Head Lecturer(s)

Manuel Paulo Albuquerque Melo

Assessment Methods

Assessment
Exam: 30.0%
Class activities/e-shop: 30.0%
Project: 40.0%

Bibliography

LAUDON, Kenneth C. ; TRAVER, Carol Guercio — E-commerce 2020-2021: business, technology, society. 16th ed. Pearson, 2020. [5th ed (2008): BP 339.3 LAU].

CHAFFEY, Dave — Digital Business and E-Commerce Management. Pearson, 6th edition: (2015). [3rd ed. (2007): BP 339.3 CHA

TURBAN, E., OUTLAND, J., KING, D., LEE, J.K., LIANG, T.-P., TURBAN, D.C., 2017. Electronic Commerce 2018: A Managerial and Social Networks Perspective, 9th. ed. Springer.