Strategic Management

Recommended Prerequisites

Not applicable.

Teaching Methods

The theoretical presentation of the course program and implementation of all program contents in the study of real cases is based on the andragogical approach.

Evaluation: General regime (final exam - 100%) or mixed regime (final exam – 50%; written work – 50%)

Learning Outcomes

Overall objectives

It is intended that students should:

- Understand in-depth the importance of Strategic Management;

- Develop conceptual skills at the analysis level and of strategy formulation.

Specific objectives

In addition, it is intended that students should:

- Develop leadership and teamwork capabilities, as well technical skills in utilizing many aiding models of strategic analysis, strategy formulation and evaluation, and of problem solving.

Generic competencies

It is intended that students should:

- Develop the ability to manipulate concepts, ideas and strategic thoughts.

Specific competencies

It is intended that students should:

- Develop social skills, such as the ability to work in group and interact with the business world by relating the course material with the business reality and the ability to formulate and present well-founded strategy proposals.

Work Placement(s)

No

Syllabus

1- INTRODUCTION

2- STRATEGIC ANALYSIS

2.1- Mission, Vision and Strategy

2.2- External Strategic Analysis

2.3- Internal Strategic Analysis

2.4- SWOT, Strategic Creativity and Business Competitiveness

3- COMPETITIVE STRATEGIES

3.1- The Competitive Strategies

3.2- The Competitive Advantage

3.3- Generic Strategies and Sources of Advantages

4- INTEGRATION STRATEGIES

4.1- The Integration Strategies

5- INTERNATIONALIZATION STRATEGIES

5.1- Motivations to Internationalization

5.2- Internationalization Models

5.3- Internationalization Strategies

6- DIVERSIFICATION STRATEGY

6.1- The Diversification Strategies

6.2- Portfolio Planning

7- DEVELOPMENT STRATEGIES

7.1- The Development Strategies

7.2- Development strategies and Strategic Management

7.3- Mergers and Acquisitions

7.4- Strategic Alliances

8- ORGANIZATIONAL STRUCTURE AND STRATEGY

8.1- Structure and Strategy

8.2- Types of Structure

9- MANAGEMENT POLICY AND STRATEGIC CONTROL.

Assessment Methods

Assessment
Periodic or by final exam as given in the course information: 100.0%

Bibliography

ADRIANO FREIRE (2020), Estratégia-Criação de Valor Sustentável; Bertrand Editora, (1ª edição)

DESS, LUMPKIN, EISNER (2006). Strategic Management: Text and Cases. McGraw- Hill, International Edition.

FRED, F. (2017): “Conceptos de Administración Estratégica” (16ª Edición). Ed. Pearson

GRANT, R. M. (2016): “Contemporary strategy analysis: Text and cases edition”. John Wiley & Sons

JOHNSON, G., SCHOLES, K. y WHITTINGTON, R. (2010). Dirección estratégica. Pearson - Prentice Hall, Madrid.

NAVAS LÓPEZ, J. E.; MARTÍN, L. A. G. (2018) La Dirección Estratégica de la Empresa. Civitas Ediciones, Madrid.