Strategic Management

Year
3
Academic year
2019-2020
Code
01620073
Subject Area
Management
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Elective
Level
1st Cycle Studies

Recommended Prerequisites

NA

Teaching Methods

The theoretical presentation of the course program and implementation of all program contents in the study of real cases is based on the andragogical approach.

Evaluation: General regime (final exam - 100%) or mixed regime (final exam – 50%; written work – 50%).

Learning Outcomes

Overall objectives

It is intended that students should:

- Understand in-depth the importance of Strategic Management;

- Develop conceptual skills at the analysis level and of strategy formulation.

Specific objectives

In addition, it is intended that students should:

- Develop leadership and teamwork capabilities, as well technical skills in utilizing many aiding models of strategic analysis, strategy formulation and evaluation, and of problem solving.

Generic competencies

It is intended that students should:

- Develop the ability to manipulate concepts, ideas and strategic thoughts.

Specific competencies

It is intended that students should:

- Develop social skills, such as the ability to work in group and interact with the business world by relating the course material with the business reality and the ability to formulate and present well-founded strategy proposals.

Work Placement(s)

No

Syllabus

1- INTRODUCTION

2- STRATEGIC ANALYSIS

2.1- Mission, Vision and Strategy

2.2- External Strategic Analysis

2.3- Internal Strategic Analysis

2.4- SWOT, Strategic Creativity and Business Competitiveness

3- COMPETITIVE STRATEGIES

3.1- The Competitive Strategies

3.2- The Competitive Advantage

3.3- Generic Strategies and Sources of Advantages

4- INTEGRATION STRATEGIES

4.1- The Integration Strategies

5- INTERNATIONALIZATION STRATEGIES

5.1- Motivations to Internationalization

5.2- Internationalization Models

5.3- Internationalization Strategies

6- DIVERSIFICATION STRATEGY

6.1- The Diversification Strategies

6.2- Portfolio Planning

7- DEVELOPMENT STRATEGIES

7.1- The Development Strategies

7.2- Development strategies and Strategic Management

7.3- Mergers and Acquisitions

7.4- Strategic Alliances

8- ORGANIZATIONAL STRUCTURE AND STRATEGY

8.1- Structure and Strategy

8.2- Types of Structure

9- MANAGEMENT POLICY AND STRATEGIC CONTROL

Head Lecturer(s)

Fernando Manuel Pereira Oliveira Carvalho

Assessment Methods

Final assessment
final exam : 100.0%

Mixed Regime
final exam : 50.0%
written work : 50.0%

Bibliography

DESS, LUMPKIN, EISNER. Strategic Management: Text and Cases. McGraw- Hill, International Edition 2006.

GRANT, Robert M. Contemporary Strategy Analysis. Blackwell Publishing, 2005.

JOHNSON, Gerry; SCHOLES, Kevan. Dirección Estratégica. Prentice Hall, 2005.

NAVAS LÓPEZ, J. E.; MARTÍN, L. A. G. La Dirección Estratégica de la Empresa. Civitas Ediciones, Madrid, 2007.