Corporate Strategies

Recommended Prerequisites

Not applicable.

Teaching Methods

All themes will be approached from an andragogical perspective.

Learning Outcomes

Students are expected to show a deep understanding of the strategic importance of Vision and Mission for business success, and to develop conceptual skills regarding strategic analysis, design and assessment of strategies, implementation and control. Furthermore, they are expected to develop personal skills of leadership and teamwork, as well as technical skills for using different strategic models and solving problems.

Work Placement(s)

No

Syllabus

Introduction, Strategic Thinking; Vision and Mission; Strategic Analysis; Designing Strategies; Assessing Strategies; Implementing Strategies; Strategy Control; New Trends.

Assessment Methods

Assessment
Group work: 100.0%

Bibliography

DAVID, Fred R. — Concepts of strategic management. 5th ed.. Englewood Cliffs : Prentice-Hall, 1995. [BP 658 DAV]. FREIRE, Adriano — Estratégia : sucesso em Portugal. Lisboa : Editorial Verbo, 2004. [BP 658 FRE]. JAUCH, Lawrence R. ; GLUECK, William F.— Business policy and strategic management. 5th ed.. New York : McGraw-Hill Book Company, 1988. [BP 658 JAU]. LEWIS, Jordan D. — Alianças estratégicas : estruturando e administrando parcerias para o aumento da lucratividade. São Paulo : Livraria Pioneira Editora, 1992. [BP 658 LEW]. NAVAS LÓPEZ, José Emilio ; GUERRAS MARTÍN, Luis Ángel — La dirección estratégica de la empresa : teoría y aplicaciones. 3ª ed. reimp. rev. Madrid : Thomson/Civitas Ediciones, 2004. [BP 658 NAV]. PORTER, Michael E. — Competitive advantage : creating and sustaining superior performance. New York : Free Press, 1985. [BP 339.13 POR] [Também ed. brasileira]. SANTOS, Francisco Lopes dos — Estratégia e competitividade. Lisboa : CIFAG, 1990. [BP 658 SAN]. STRATEGOR : política global de empresa : estratégia, estrutura, decisão, identidade. Trad. de J. Freitas e Silva, rev. técnica de Jorge Jordão. 3ª ed. act. Lisboa : Publicações Dom Quixote, 2000. [BP 658 STR]. WHEELEN, Tomas L. ; HUNGER, J. David — Strategic management and business policy : concepts and cases. 10th ed.. Upper Saddle River : Pearson Prentice Hall, 2008. [BP 658 WHE].