International Strategy

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching of this course unit is based, essentially, on an andragogic perspective, i.e., the centering of itself on the revealed interests by the students and on the conjugation of these interests with the internationally considered topics as essential in International Strategy and on a mixed evaluation methodology.

Learning Outcomes

This course aims for students to gain a comprehensive understanding of the related international strategy and company’s competitive strategy. It aims for students to develop conceptual skills to understand the internationalization process, and international strategy in the global marketplace.

Furthermore, it aims for students to develop their human skills of leadership and team work, as well as their technical skill while using various analytical and problem solving models.

Work Placement(s)

No

Syllabus

1. INTRODUCTION

2. STRATEGIC MANAGEMENT and INTERNATIONAL STRATEGY

3. STRATEGIC ANALYSIS IN AN INTERNATIONAL CONTEXT

3.1  Semiglobalization and strategy

3.2  Differences across countries

4. INTERNATIONALIZATION PROCESS

4.1  U - Models

4.2  I – Models

4.3  Dunning Models

5.  MOTIVATIONS TO INTERNATIONAL EXPANSION

6.  ENTRY STRATEGIES IN INTERNATIONAL MARKETS

7.  TYPES OF INTERNATIONAL STRATEGIES

8.  ORGANIZING INTERNATIONAL ACTION

9.  ETHICS IN INTERNATIONAL BUSINESS

Head Lecturer(s)

Fernando Manuel Pereira Oliveira Carvalho

Assessment Methods

Assessment
Exam: 50.0%
Participation in the making of a theoretical or theoretical/practical Strategic Analysis work: 50.0%

Bibliography

BARTLETT, C.A.; GHOSHAL, S. Transnational management : text, cases, and readings in cross-border management. 2th ed. Chicago: Irwin, 1995.

CANALS, J. La internacionalización de la empresa: como evaluar la penetración en mercados exteriores. Madrid: McGraw-Hill Interamericana de España, 1996.

DANIELS, J. D.; RADEBAUGH, L. H. International business: environments and operations. 13th ed. Boston: Pearson, 2011

ESTRATÉGIAS de internacionalização das empresas portuguesas. L. Valadares Tavares [et al.]. Lisboa: ICEP, 1996.

FÓRUM ISG A internacionalização da economia portuguesa. Coord. R. P. Soares; M. N. Adegas. Lisboa: Texto Editora, 1995.

HILL, C. W. L. Global business today. Boston: Irwin/McGraw-Hill, 1998.

HOLT, D. H. International management: text and cases. Fort Worth: Dryden Press, 1998.

PAUL W. B. et al. INTERNATIONAL management: text and cases. 4th ed. Boston: Irwin/McGraw-Hill, 2000.

GHEMAWAT, P. Redefining Global Strategy: Harvard Business School P. Corporation, 2007.