E-Business

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching methodologies used in this course involve exposition of contents, the practical experimentation of related software and critical discussion of case studies. Unaccompanied study is also supported by interactive tools for self-assessment in a “blended learning” platform.

Learning Outcomes

Electronic Business and Electronic Commerce are significant components of the current economic activity and which are growing in importance. The student should be able to recognize the several kinds of eBusiness applications, its advantages and challenges. Based on its historical evolution, it should recognize near future trends. Finally, it should be able to recognize and use the main technological tools used in the field.

Work Placement(s)

No

Syllabus

•Introduction to eBusiness and eCommerce

•Electronic Markets and eCommerce Fundamentals

•eBusiness infrastructure and fundamentals

•eBusiness environment: legal, ethical and fiscal challenges

•Technological concepts

•eBusiness Strategy and Applications.

•“Inner” applications (B2B)

•“Outer” applications (B2C)

•“Costumer directed” applications (C2C).

Assessment Methods

Assessment continuous
Assessment continuous: 100.0%

Bibliography

CHAFFEY, Dave — E-business and e-commerce management: strategy, implementation, and practice. 4th ed. Harlow: Financial Times/Prentice Hall, 2009.

FRIEDMAN, Thomas — O mundo é plano: uma história breve do século XXI. Ed. act. e ampl. Lisboa: Actual Editora, 2007.

LAUDON, Kenneth C.; TRAVER, Carol Guercio — E-commerce: business, technology, society 2012. 8th ed: Prentice Hall, 2012.

TAPSCOTT, Don; WILLIAMS, Anthony D. — Wikinomics: a nova economia das multidões inteligentes. Matosinhos: Quidnovi, 2007.