Strategic Direction

Recommended Prerequisites

NA

Teaching Methods

The teaching of this course unit is based, essentially, on an andragogic perspective, i.e., the centering of itself on the revealed interests by the students and on the conjugation of these interests with the internationally considered topics as essential in Strategic Analysis and on a mixed evaluation methodology. 

Learning Outcomes

Overall objectives

It is intended that students should:

- Understand in-depth the importance of Strategic Management;

- Develop conceptual skills at the strategy formulation level.

 Specific objectives

 In addition, it is intended that students should:

- Develop leadership and teamwork capabilities, as well technical skills in utilizing many aiding models of strategy formulation and evaluation, and of problem solving.

Generic competencies

It is intended that students should:

- Develop the ability to manipulate concepts, ideas and strategic thoughts.

Specific competencies

It is intended that students should:

- Develop social skills, such as the ability to work in group and interact with the business world by relating the course material with the business reality and the ability to formulate and present well-founded strategy proposals.

Work Placement(s)

No

Syllabus

1- COMPETITIVE STRATEGIES

1.1- Competitive Strategies

1.2- The Competitive Advantage

1.3- Generic Strategies and Sources of Advantage

2- INTEGRATION STRATEGIES

2.1- Integration Strategies

3- INTERNATIONALIZATION STRATEGIES

3.1- Motivations for Internationalization

3.2- Models of Internationalization

3.3- Internationalization Strategies

4- DIVERSIFICATION STRATEGIES

4.1- Diversification Strategies

4.2- Portfolio Planning

5- DEVELOPMENT STRATEGIES

5.1- Development Strategies

5.2- Development Strategies and Business Strategy

5.3- Acquisitions and Mergers

5.4- Strategic Alliances

6- ORGANIZATIONAL STRUCTURE AND STRATEGY

6.1- Structure and Strategy

6.2- Types of Structure

7- MANAGEMENT POLICY AND STRATEGIC CONTROL

8- Other current topics in business strategy

Head Lecturer(s)

Pedro Marcelo Amado Garcia da Rocha Torres

Assessment Methods

Assessment
Periodic or by final exam as given in the course information: 100.0%

Bibliography

ADRIANO FREIRE, Estratégia-Criação de Valor Sustentável; Bertrand Editora, 2020 (1ª edição)

DESS, LUMPKIN, EISNER. Strategic Management: Text and Cases. McGraw- Hill, International Edition 2006.

GRANT, Robert M. Contemporary Strategy Analysis. Blackwell Publishing, 2005.

JOHNSON, Gerry; SCHOLES, Kevan. Dirección Estratégica. Prentice Hall, 2005.

NAVAS LÓPEZ, J. E.; MARTÍN, L. A. G. La Dirección Estratégica de la Empresa. Civitas Ediciones, Madrid, 2018.