Strategic Analysis

Recommended Prerequisites

Not applicable.

Teaching Methods

Group work will be stimulated in this course and the teaching will be interactive. The topics will be teached with a focus on practice, envolving companies and real cases. The analyis of real cases will provide to the students the opportunity to apply the theoretical framework in a practical way. 

Learning Outcomes

The objective of this course is to develop strategic analysis skills, enabling students capacity to evaluate strategic options, in order to enhance value creation. At the end of the course, students are expected to understand the concepts and tools of strategic analysis (OA1), to be able to identify the main strategic challenges of an organization (OA2) and to have the capacity to apply strategy frameworks to business situations (OA3), evaluating the strategic options (OA4). 

Work Placement(s)

No

Syllabus

CP1 Introducing strategy

CP2 Stakeholder analysis

CP3 Macro-environment analysis

CP4 Industry analysis

CP5 Business model analysis

CP6 Resources and capabilities analysis

CP7 Portfolio analysis

CP8 SWOT/TOWS analysis

CP9 Strategic options evaluation 

Head Lecturer(s)

Pedro Marcelo Amado Garcia da Rocha Torres

Assessment Methods

Assessment
Exam: 50.0%
Project: 50.0%

Bibliography

Whittington, R., Regnér, P., Angwin, D., Johnson, G., Scholes, K. 2020. Exploring strategy: Text and cases, 12^th ed., Pearson.

Grant, R.M., Jordan, J. 2015. Foundations of strategy, 2nd ed., John Wiley & Sons, Ltd.

Fleisher, C.S., Bensoussan, B.E. 2003. Strategic and competitive analysis: Methods and techniques for analyzing business competition, Pearson.