Strategic Analysis

Year
0
Academic year
2019-2020
Code
02661159
Subject Area
Management
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
6.0
Type
Elective
Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching of this course unit is based, essentially, on an andragogic perspective, i.e., the centering of itself on the revealed interests by the students and on the conjugation of these interests with the internationally considered topics as essential in Strategic Analysis and on a mixed evaluation methodology.

The student’s evaluation is based on the following topics:

• 50% Participation in the making of a theoretical or theoretical/practical Strategic Analysis work

• 50% by exam referring the whole course unit program.

Learning Outcomes

This course aims for students to gain a comprehensive understanding of the importance of strategic analysis to formulate and control the company’s strategy. It aims for students to develop conceptual skills at strategic analysis level, which will settle corporate competitiveness on a higher analytical ability. Furthermore, it aims for students to develop their human skills of leadership and team work, as well as their technical skill while using various analytical and problem solving models.

Work Placement(s)

No

Syllabus

1- INTRODUCTION

2- STRATEGIC ANALYSIS and STRATEGIC MANAGEMENT

3- MISSON and STRATEGIE

4- STRATEGIC ANALYSIS

4.1- ENVIRONMENTAL ANALYSIS

4.1.1- Macroenvironmental analysis

- STEEP analysis

- Scenario analysis

- Stakeholder analysis

4.1.2- Microenvironmental analysis

- Customer analysis

- Competitor analysis

4.1.3- Industry analysis

- Porter s five forces model

- Strategic group analysis

- Life cicle analysis

4.1.4- Portfolio analysis

4.2- INTERNAL ENVIRONMENTAL ANALYSIS

4.2.1- Resources analysis

- RBV , RKV and dynamic RBV

- Value chain analysis

- Functional capabilities

4.2.2- Core competencies analysis

4.2.3- SWOT analysis

5- STRATEGIC EVALUATION

Head Lecturer(s)

Pedro Marcelo Amado Garcia da Rocha Torres

Assessment Methods

Evaluation
exam referring the whole course unit program: 50.0%
Participation in the making of a theoretical or theoretical/practical Strategic Analysis work: 50.0%

Bibliography

DESS, Gregory G. ; LUMPKIN, G. T. ; EISNER, Alan B. - Strategic management: text and cases. 4th ed. Boston: McGraw-Hill/Irwin, 2008. [BP 658 DES]

FLEISHER, Craig S.; BENSOUSSAN, Babette E. - Strategic and competitive analysis : methods and techniques for analyzing business competition. Upper Saddle River: Pearson/Prentice Hall, 2003. [BP 658 FLE]

GRANT, Robert M. - Contemporary strategy analysis. 6th ed. Malden : Blackwell Publishing, 2008. [BP 658 GRA]