Marketing Game

Year
1

Academic year
2021-2022

Code
02662096

Subject Area
Marketing

Language of Instruction
Portuguese

Mode of Delivery
Face-to-face

Duration
QUARTERIAL

ECTS Credits
2.5

Type
Compulsory

Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

None.

Teaching Methods

The learning process is performed in a simulation environment. In this context, students are required to take an active part in solving problems. Students will be responsible for their individual decisions and also for the decisions of their group.

Assessment is continuous, consisting of a two components. In the individual component students are evaluated on their knowledge of marketing variables. In the group component students are evaluated based on their company rank and their final report presentation.

Learning Outcomes

The main objective of this course unit is to provide students with competencies in the strategic marketing process. In this context, students should develop the skills needed to formulate and implement marketing strategies. Moreover, they should understand the consequences of their decisions in the company and in the market.

Work Placement(s)

Syllabus

This course unit exclusively operates in a simulation environment:

- How to use the simulator

- Training for understanding of the decision variables

- Simulation of decisions related with marketing variables

- Analysis of simulation results.

Head Lecturer(s)

Pedro Marcelo Amado Garcia da Rocha Torres

Assessment Methods

Assessment
Mini Tests: 10.0%
Synthesis work: 40.0%
Project: 50.0%

Bibliography

LARRÉCHÉ, Jean-Claude ; GATIGNON, Hubert ; TRIOLET, Rémi - Markstrat Participant Handbook. [Em linha] : Boston : StratX Simulations, 2012. [Consult. 11 Jun. 2014]. Disponível em WWW: <URL: http://www.stratxsimulations.com/