Strategic Analysis

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching of this course unit is based, essentially, on an andragogic perspective, i.e., the centering of itself on the revealed interests by the students and on the conjugation of these interests with the internationally considered topics as essential in Strategic Analysis and on a mixed evaluation methodology. 

Learning Outcomes

This course aims for students to gain a comprehensive understanding of the importance of strategic analysis to formulate and control the company’s strategy. It aims for students to develop conceptual skills at strategic analysis level, which will settle corporate competitiveness on a higher analytical ability. Furthermore, it aims for students to develop their human skills of leadership and team work, as well as their technical skill while using various analytical and problem solving models.

Work Placement(s)

No

Syllabus

1- INTRODUCTION

2- STRATEGIC ANALYSIS and STRATEGIC MANAGEMENT

3- MISSON and STRATEGIE

4- STRATEGIC ANALYSIS

4.1- ENVIRONMENTAL ANALYSIS

4.1.1- Macroenvironmental analysis

- STEEP analysis

- Scenario analysis

- Stakeholder analysis

4.1.2- Microenvironmental analysis

- Customer analysis

- Competitor analysis

4.1.3- Industry analysis

- Porter s five forces model

- Strategic group analysis

- Life cicle analysis

4.1.4- Portfolio analysis

4.2- INTERNAL ENVIRONMENTAL ANALYSIS

4.2.1- Resources analysis

- RBV , RKV and dynamic RBV

- Value chain analysis

- Functional capabilities

4.2.2- Core competencies analysis

4.2.3- SWOT analysis

5- STRATEGIC EVALUATION

Head Lecturer(s)

Pedro Marcelo Amado Garcia da Rocha Torres

Assessment Methods

Assessment
Periodic or by final exam as given in the course information: 100.0%

Bibliography

-ADRIANO FREIRE, Estratégia-Criação de Valor Sustentável; Bertrand Editora, 2020 (1ª edição)

DESS, Gregory G. ; LUMPKIN, G. T. ; EISNER, Alan B. - Strategic management: text and cases. 4th ed. Boston: McGraw-Hill/Irwin, 2008. [BP 658 DES]

-FLEISHER, Craig S.; BENSOUSSAN, Babette E. - Strategic and competitive analysis : methods and techniques for analyzing business competition. Upper Saddle River: Pearson/Prentice Hall, 2003. [BP 658 FLE]

-GRANT, Robert M. - Contemporary strategy analysis. 6th ed. Malden : Blackwell Publishing, 2008. [BP 658 GRA]

-NAVAS LÓPEZ, J. E.; MARTÍN, L. A. G. La Dirección Estratégica de la Empresa. Civitas Ediciones, Madrid, 2018.