Strategic Management Simulation

Recommended Prerequisites

Strategy, Marketing, Corporate Finance

Teaching Methods

The learning process is performed in a simulation environment. In this context, students are required to take an active part in solving problems. Students will be responsible for their individual decisions and also for the decisions of their group.

Assessment is continuous, consisting of a two components. In the individual component students are evaluated on their knowledge of simulation variables. In the group component students are evaluated based on their company rank and their final report presentation.

Learning Outcomes

The main objective of this course unit is to provide students with competences in business strategy formulation and implementation. In this context, students should improve their understanding of the functional interaction flows, and they should identify the consequences of their decisions in the company and in the marketplace.

Work Placement(s)

No

Syllabus

This course unit exclusively operates in a simulation environment:

• How to use the company simulator.

• Training for understanding the decision variables.

• Simulation of decisions related with various management organizational dimensions.

• Analysis of simulation results.

Head Lecturer(s)

Pedro Marcelo Amado Garcia da Rocha Torres

Assessment Methods

Assessment
Other: 10.0%
Synthesis work: 40.0%
Project: 50.0%

Bibliography

CRAFTING and executing strategy : the quest for competitive advantage : concepts and cases. Arthur A. Thompson [et al.]. European ed.. London : McGraw-Hill/Irwin, 2013. [BP 658 CRA]

THOMPSON, Arthur A. - The business strategy game : competing in a global marketplace : player's manual. [Em linha]. Boston : Irwin/McGraw-Hill, 2014. [Consult. 11 Jun. 2014]. Disponível em WWW: <URL: http://www.csun.edu/~pcg24892/classes/BUS497/bsgman.pdf>.