1st Cycle Studies
1. Core competencies:
- Decision making skills
- Competence in analysis and synthesis
- Ability negotiating
- Competency in critical thinking
- Competence to apply theoretical knowledge in practice
- Competence in planning and managing
2. Secondary Skills:
- Ability to solve problems
- Competence in group work
- Ability to communicate with people who are not experts in the field
- Concern for quality
- Competence to investigate
Cognitive learning is valued through:
- Lectures supported by classes of display cases;
- Classes of practical Exercises;
- Link between theory and practice - theoretical knowledge through exercise.
Multimedia production requires the interaction of a diverse set of experts with varied job profiles and presents a complex blend of creativity and technology, which introduces a continuous tension between different actors, goals and communication styles. The aim of this course is to provide the acquisition of knowledge and skills essential to the design, management and evaluation of multimedia projects, covering aspects of the specification, teams, task planning, execution management, monitoring and evaluation.
1. Defining a multimedia project. Requirements and vision, communicating with the client in the early stages. Job description, briefing, proposals, monitoring, development and implementation.
2. Defining content. The role of content in multimedia projects. Specificity of the content production process. Copyright and management of online contents.
3. From content to the interface: deciding the means, treatment and main metaphor.
4. The multimedia teams: the role of each specialty. Team Management, reporting mechanisms and monitoring. Specific risks of multimedia projects.
5. Personal development: the manager and the team. Management styles. Tools.
Paulo Filipe de Jesus Mesquita
Continuous assessment: 20.0%
Gordon Torr, Managing Creative People: Lessons in Leadership for the Ideas Economy, John Wiley & Sons, 2011
Jon Steel, Perfect Pitch: The Art of Selling Ideas and Winning New Business, John Wiley & Sons, 2006
Euro RSCG, The Creative Business Idea Book, A Smallwood & Stuart Book, 2011
Berkum, Scott, Making Things Happen: Mastering Projet Management, Orreily, 2008
Cunha, Paulo Ferreira, Manual de Retorica & Direito, Quid Juris Sociedade Editora 2007
Frame, J. Davidson, Managing Projects in Organizations: How to Make the Best Use of Time, Techniques, and People, Jossey-Bass, 2003
Larson, Elizabeth and Richard, Requirements Management, Part 1: Requirements Planning,Watermark Learning, Inc., 2009