Multimedia Communication

Recommended Prerequisites

1. Core competencies:

Skills in oral and written communication. Competence in information management. Skills in organization and planning. Skills in working with interdisciplinary teams. Ability to communicate with people who are not experts in the Creativity area. Research ability.

2. Secondary Skills:

Skills in analysis and synthesis. Competence in group work. Adaptability to new situations. Competence to solve problems. Concern for quality.

Teaching Methods

The method enhances cognitive learning through:

- Lectures supported by display cases;

- Linking theory and practice - theoretical knowledge through exercise.

- Exercises with real context where students apply the knowledge according to a practice close to a professional dynamics.

Learning Outcomes

This course explores the relationship between communication (channels and media) and digital media (specificity, characteristics and potentials). The digital media imposes constraints on specific communication processes, not only by the specificity of the medium but also by the context in which they are used. Report in digital media thus requires specific skills to enable effective communication. This course introduces different kinds of digital media and their characteristics. After completing the course, the student will be able to conceptualise and materialize a project following a metthodology extended to various media, channels and platforms.   

Work Placement(s)

No

Syllabus

1. The specificity of multimedia communication. Interactivity, multiple factors dispersion, production teams.

2. Definition of communication channels, platforms and means. Crossmedia, interdisciplinarity and declination of content and concepts in multimedia.

3. Stretegies, planning and methodology applied to different forms of communication and content. Social networks, Above and below the line, brand activation and campaigns.

4. Narratives in multimedia: from linearity to nonlinearity.

5. The scenarios of digital content production: the production teams, key roles and areas of expertise. Issue management, coordination and communication in teams of content production    

Head Lecturer(s)

Paulo Filipe de Jesus Mesquita

Assessment Methods

Assessment
Continuous assessment (attendance and punctuality, class participation and commitment; formulation of relevant questions, critical thinking and reasoning skills, progress throughout the semester). : 20.0%
Project: 80.0%

Bibliography

Hollis, R. (2001). Graphic Design, A Consise History. London: Thames & Hudson

 

Meggs, F. &. (2009). História do Design Gráfico. São Paulo : Cosac naify

 

Paul Elliman, M. R. (1996). Designed Screens: a compendium. Obtido em 2 de Janeiro de 2012, de 2 x 4: http://2x4.org/ideas/8/

 

D, Founders. (2010). 5D: The Future of Immersive Design. Obtido em 1 de Agosto de 2012, de 5D, The future of Immersive Design: http://5dconference.com/about

 

Brinkmann, R. (2008). The art and science of digital compositing. 30 Corporate drive, Suite 400, Burlington, MA 01803, USA: Morgan Kaufmann.

 

Mckibben, Bill (2012).The Age of Missing Information. Random House, New York, USA.