Typography in Digital Media

Year
2

Academic year
2013-2014

Code
01007769

Subject Area
Audio-visuals and Media Production

Language of Instruction
Portuguese

Other Languages of Instruction
English

Mode of Delivery
Face-to-face

Duration
SEMESTRIAL

ECTS Credits
6.0

Type
Compulsory

Level
1st Cycle Studies

Recommended Prerequisites

Familiar with the basic elements of visual comunication like typography and the basic principles of design.

The method enhances cognitive learning by:

- Lectures with display cases;

- practical exercises;

- Linking theory and practice - theoretical knowledge through exercise.

The course explores the relationship between typography and digital media.

The use of types factors time, movement and interaction are introduced. Typography is explored as a form, as text and as an expression.

1. Form and content in digital media

2. Typography and time

3. Typography and interactivity

4. Movement and animation of typographical characters

Nuno Miguel Cabral Carreira Coelho

Assessment
Continuous assessment: 25.0%
Project: 75.0%

Hillner, Matthias (2009). Virtual Typography. Ava.

Fawcett-Tang, Roger (2007). New Typographic Design. Laurence King.

Lupton, Ellen (2006). Pensar com Tipos. Cosac Naify.

R. Klanten, R. e Hellige, Hendrick (2008). Playful Type: Ephemeral Lettering and Illustrative Fonts. Die Gestalten Verlag.

Katz, Steven (1991). Film Directing Shot by Shot – Visualizing from Concept to Screen. Michael Wiese Productions.

Van Sijll, Jennifer (2005). Cinematic Storytelling. Michael Wiese Productions.

Begleiter, Marcie (2001). From Word to Image. Michael Wises Productions.

Jury, D. (2006). What is typography. RotoVision.

Krasner, J. (2008). Motion Graphic Design, Aplied History and Aesthetics. Focal Press.

Holland, P. (2000). The Television Handbook. Routledge.

Karachko, L. (2011). A Short History of Motion Graphics.