Typography, Design and Communication Theory.
The cognitive method of learning is valued through: • Theoretical classes supported by case study classes, encouraging the active participation of students; • Presentation and discussion classes of reference typographic projects, as well as specialized literature; • Practical exercises development classes aimed at solving problems; • Articulation between theory and practice - theoretical knowledge through exercise; • Presentation, evaluation and collective discussion of the practical exercises developed as a moment of learning.
This curricular unit explores the relationship between typography and digital media, introducing in typography the factors of time and interactivity. In addition to readability, its utilitarian and pragmatic nature, in this curricular unit typography is explored simultaneously as text, as form and as expression. In this context, students are expected to: • Understand the relationship between typography and digital media, exploring time, movement, speed, transition, and interactivity; • Understand and explore the dialogue between typography and other multimedia elements, including visual and sound content; • Understand the potential of the relationship between typography and computing in the exploitation of various media and media.
1. Modern movements that broke typographic conventions throughout the 20th century.
2. The digital revolution and the dematerialization of the typographic character.
3. Notions of expressive typography through the incorporation of basic fundamentals of Design applied to typography;
4. Notions of digital typography for screen and its approach to multimedia – form and content of typography on digital media.
5. Typography and time - animation, movement and transition of typographic characters.
6. Typography and interactivity – interactivity of typographic characters on the web.
7. Dialogue of digital typography with other visual contents (static and moving images) and sound (sounds and music).
8. Kinetic typography – the presence of typography in audiovisual cultural products (cinematographic opening credits, musical video clips, installations, commercials, idents, among others).
9. Contemporary typographic experimental projects.
Nuno Miguel Cabral Carreira Coelho
Hillner, Matthias (2009). Virtual Typography. Ava.
Lupton, Ellen (ed.) (2014). Type on Screen. New York, Princeton Architectural Press.
Lupton, Ellen (2006). Pensar com Tipos. Cosac Naify.
Jury, D. (2006). What is Typography. RotoVision.
Fawcett-Tang, Roger (2007). New Typographic Design. Laurence King.
R. Klanten, R. e Hellige, Hendrick (2008). Playful Type: Ephemeral Lettering and Illustrative Fonts. Die Gestalten Verlag.
Begleiter, Marcie (2001). From Word to Image. Michael Wises Productions.