Theory and History of Design
1
2016-2017
01007534
Audio-visuals and Media Production
Portuguese
Face-to-face
SEMESTRIAL
6.0
Compulsory
1st Cycle Studies
Recommended Prerequisites
Potuguese reading and writing skills.
Teaching Methods
Theorectical classes.
Practical classes based on a development of a project.
Learning Outcomes
The course is an introduction to graphic design history and basics.
Students may be able to identify the great periods of graphic design history and their influence in contemporary design.
Work Placement(s)
NoSyllabus
1. Introduction
What is graphic design?
What designers do.
2. Nature and origins of graphic design
The design before the design
2.1. Origins. The invention of writing
2.2. Evolution of the forms of information struture
2.3. Europe, typography and movable types
3. Design and the artistic movements of the XIX century
Going to the XX century
3.1. Industrial Revolution and the impact of technology in visual comunication
3.2. The Arts&Crafts movement
3.3. Art Nouveau
4. Schools of design in the XX century
Modern art, modern design
4.1. The influence of modern art: Cubism, Futurism, Arte Deco
4.2. Revolutions in design: De Stijl, Suprematism, Construtivism.
4.3. Bauhaus and the New Typography
4.4. Modern movement in America
4.5. Internacional style
4.5.1 Suisse style
4.5.2. Britain and the internacional style
4.5.3. The New York School
4.5.4. Corporate identity in Germany and in the USA
4.6. The return of expression
4.7. Design in contemporary society
5. Program and process in design
Head Lecturer(s)
João Manuel Frade Belo Bicker
Assessment Methods
Assessment
Exam: 50.0%
Project: 50.0%
Bibliography
Drucker, Johanna e McVarish, Emily. 2009. Graphic Design History: A critical guide
Boston: Pearson
ISBN: 978-0-205-21946-9
Eskilson, Stephen J. 2007. Graphic Design: A New History
London: Lawrence King Publishing
ISBN: 9781856695114
Heller, Steven. 1997. Design literacy: Understanding Graphic Design
New York: Allworth Press
ISBN: 1-88055-976-5
Hollis, Richard. 2002. Graphic Design: A Concise History, Second Edition
London, Thames & Hudson
ISBN: 978-0500203477
Lupton, Ellen e Miller, J. Abbott. 1999. Design Writing Research: writing on grapfic design
London: Phaidon Press Limited.
ISBN: 0-7148-3851-9
Meggs, Philip e Purvis, Alston W., 2006. Megg´s History of Graphic Design (4ª edição)
New York: John Wiley & Sons
ISBN: 0471699020
Newark, Quentin. 2002. What is Graphic Design
Mies: RotoVision
ISBN: 2-88046-539-7
Resnick, Elizabeth. 2003. Design for Communication: Conceptual Graphic Design Basics
New York: John Wiley & Sons
ISBN: 0-471-41829-3