Theory and History of Design

Recommended Prerequisites

Portuguese reading and writing skills.

Teaching Methods

Theorectical classes.

Practical classes based on a development of a project.

Learning Outcomes

The course is an introduction to graphic design history and basics.

Students may be able to identify the great periods of graphic design history and their influence in contemporary design.

Work Placement(s)

No

Syllabus

1.Introduction
What is graphic design?  
What designers do.

2.Nature and origins of graphic design
The design before the design
2.1.Origins.The invention of writing
2.2.Evolution of the forms of information struture
2.3.Europe,typography and movable types

3.Design and the artistic movements of the XIX century
Going to the XX century
3.1.Industrial Revolution and the impact of technology in visual comunication
3.2.The Arts&Crafts movement
3.3.Art Nouveau

4.Schools of design in the XX century
Modern art, modern design
4.1.The influence of modern art: Cubism, Futurism, Arte Deco
4.2.Revolutions in design:De Stijl,Suprematism,Construtivism.
4.3.Bauhaus and the New Typography
4.4.Modern movement in America
4.5.Internacional style
4.5.1Suisse style
4.5.2.Britain and the internacional style
4.5.3.The New York School
4.5.4.Corporate identity in Germany and in the USA
4.6.The return of expression
4.6.1.Psicadelism
4.6.2.Postmodernism
4.7.Design in contemporary soc

Head Lecturer(s)

João Manuel Frade Belo Bicker

Assessment Methods

Assessement
Project: 50.0%
Exam: 50.0%

Bibliography

Drucker, Johanna e McVarish, Emily. 2009. Graphic Design History: A critical guide

Boston: Pearson

ISBN: 978-0-205-21946-9

Eskilson, Stephen J. 2007. Graphic Design: A New History

London: Lawrence King Publishing

ISBN: 9781856695114

Heller, Steven. 1997. Design literacy: Understanding Graphic Design

New York: Allworth Press

ISBN: 1-88055-976-5

Hollis, Richard. 2002. Graphic Design: A Concise History, Second Edition

London, Thames & Hudson

ISBN: 978-0500203477

Lupton, Ellen e Miller, J. Abbott. 1999. Design Writing Research: writing on grapfic design

London: Phaidon Press Limited.

ISBN: 0-7148-3851-9

Meggs, Philip. 1998. A History of Graphic Design (3ª edição)

New York: John Wiley & Sons

ISBN: 0471291986

Meggs, Philip e Purvis, Alston W., 2006. Megg´s History of Graphic Design (4ª edição)

New York: John Wiley & Sons

ISBN: 0471699020

Meggs, Philip. 2009. História do Design Gráfico

São Paulo: CosacNaify

ISBN: 9788575037751

Newark, Quentin. 2002. What is Graphic Design

Mies: RotoVision

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