Design Workshop I

Year
1
Academic year
2014-2015
Code
02010112
Subject Area
Audio-visuals and media production
Language of Instruction
Portuguese
Mode of Delivery
Face-to-face
Duration
SEMESTRIAL
ECTS Credits
10.0
Type
Compulsory
Level
2nd Cycle Studies - Mestrado

Recommended Prerequisites

Notions of communicaton design and typography.

Teaching Methods

- Reading and text analysis;

- Viewing and film analysis;

- Field trips;

- Discussing;

- Supervision of work with oral presentation;

- Analysis and monitoring of written papers;

- Presentations of case studies using digital media;

- Practical guidance;

- Theoretical orientation and practical support adapted to each project;

- Case analysis;

- Develpment of practical projects.

Learning Outcomes

Acquire expertise in the communication design field;

Develop communication design projects within image of visual identity field;

Deepen research capabilities using discipline processes;

Develop methods, processes and approaches;

Explore the potential of generative and participatory design;

Translate and organize visual content provided;

Organizing information and visual structures;

Integrating knowledge from different areas through interdisciplinary projects;

Explore the relationship between controlled / free approaches, digital / analog (...);

Development of autonomy and critical sense;

Understand and use information technologies and tools appropriate to conduct communication design and multimedia projects;

Understand suitability and advantages that programming can bring to the project design.   

Work Placement(s)

No

Syllabus

- Basic principles of design;

- Methodologies of the design project;

- Different approaches to communication design;

- The system and the program;

- Possibilities of generative design and programming;

- Printed and digital process;

- Introduction to visual identity;

- Introduction to generative and participatory design;

- Development of visual identity projects;

- Historical synthesis;

- Case studies.

Head Lecturer(s)

Nuno Miguel Cabral Carreira Coelho

Assessment Methods

Assessment
Other: 25.0%
Project: 75.0%

Bibliography

- BOHNACKER Hartmut et al (2010). Design Génératif: Concevoir. Programmer. Pyramid Editions.

- FELSING, Ulrike (2009). Dynamic Identities in cultural and public Contexts, Germany: Lars Múller Publishers;

- MOLLERUP, Per (1999). Marks of excellence: The History and Taxonomy of Trademarks. London: Phaidon.

- RAND, Paul (1993). Design Form and Chaos. London: Yale University Press.

- REAS, Casey and FRY Ben (2007). Processing: A programming Handbook for Visual Designers and Artists. Cambridge: MIT Press.

- REAS, Casey; McWILLIAMS, Chandler and LUST (2010). Form+ Code in Design, Art, and Architecture. Princeton Architectural Press.

Referências online:

http://www.eyemagazine.com

http://www.designobserver.com/

http://formandcode.com/

http://abandonedart.org/

http://postspectacular.com/

http://www.typotheque.com