Reserves and Expository Speeches Laboratory

Recommended Prerequisites

Not applicable.

Teaching Methods

The teaching methodology uses three seminar formats: theoretical sessions (4), theoretical-practical sessions with group activities (6) and visits to local museums (3). The theoretical sessions include the presentation of themes through case studies and examples using a data show, followed by discussion of the aspects presented. For group activities, students are divided into groups of three to five to discuss the themes of the session, at the end of which a spokesperson presents the conclusions. Continuous assessment of exercises, an intermediate assignment and a final written assignment.

Learning Outcomes

Understand the importance of scientific research for the contextualization and expansion of movable cultural heritage protected in Museum reserves.
Understanding the scope of Museum communication. The Museum's position among the cultural mass media. Learn about the evolution of communication in the history of museums.
The interpretation of objects and collections in exhibitions. Tools, concepts and exhibits in exhibitions.
To emphasise the evaluation and investigation of audiences in the communication project. Understanding the internal and external levels of communication in the museum. Explore knowledge of communication and learning theories as tools for exhibition construction.
To understand the involvement of education in this process. Develop strategies for managing the exhibition project, taking into account the conservation aspects of the objects and the characteristics of the different audiences.

Work Placement(s)

No

Syllabus

Scientific research, contextualization and expansion of movable cultural heritage protected in Museum reserves.Communication, Media and Museums. The museum as a means of mass communication. Historiography and evolution of communication.Communication through exhibitions. Collections and objects in exhibitions. The script, contents and exhibition formats, design and graphics. Analysing and reflecting on innovative communication devices. Evaluation in the Museum. Introduction to the study of visitors in the museum. Evaluation theories and methodologies. Evaluation planning models taking communication into account.Museums, Marketing and Inclusion. Concepts of exclusion, inclusion and total accessibility. The museum as an agent of social regeneration, aspects of decolonisation. Marketing and communication. Exhibition project management. The exhibition process, from the script to the summative assessment. Models of approach to exhibition discourse, conservation of objects.

Head Lecturer(s)

Professor a Definir - Faculdade de Letras

Assessment Methods

Assessment
In-class participation: 10.0%
Report of a seminar or field trip: 10.0%
Resolution Problems: 20.0%
Project: 20.0%
Synthesis work: 20.0%
Research work: 20.0%

Bibliography

FALK, J-H. & DIERKING, L.D. The Museum Experience. Washington DC:Whalesback Books, 1992.
ICOM, Runing a Museum, A Practical Handbook. 2004
KNELL, S. (ed) Museums in the Material World, Leicester Readers in Museum Studies, London: Routledge, 2007.
MACDONALD, S. (ed) The Politics of Display. London: Routledge, 1998.
MARTINS, P.R. Museus (In)capacitantes. Lisboa: DGPC/Caleidoscópio, 2017.
MESTRE, J.S. & ANTOLÍ, N.S. (ed) Museografia Didáctica, Barcelona: Ed. Ariel, 2005.
MILES, R. S. (ed) The Design of Educational Exhibits. Winchester MA: Allen and Unwin Int., 1982.
SANTOS, E.P. Estudio de Visitantes en Museos, Metodologia y Aplicaciones, Gijón: Ed. Trea, 2000.
SIMÕES, C.; ARAÚJO, A.C.; & CASALEIRO, P. (ed). Redes Científicas da Universidade de Coimbra no Iluminismo. Coimbra: Imp. Univ. Coimbra, 2022.
TILDEN, F., Interpreting our Heritage. North Carolina: NC University Press, 1957.
VAN ZELLER, M., Jogos com Realidade Aumentada nos Museus. Lisboa: DGPC/Caleidoscópio, 2023.