Specialization Course – Executive Master in Digital Marketing
Study Programme
| Course unit title | Year | Regime | Type | Subject area | ECTS credits |
|---|---|---|---|---|---|
| Digital Marketing Analytics | 1 | 1st QUARTERIAL | Compulsory | QMT | 5.0 |
| Marketing Game | 1 | 1st QUARTERIAL | Compulsory | MAN/MARK | 2.5 |
| Strategic Marketing | 1 | 1st QUARTERIAL | Compulsory | MAN/MARK | 5.0 |
| Competition law in the digital age | 1 | 2nd QUARTERIAL | Compulsory | LAW | 5.0 |
| Digital Consumer Behavior | 1 | 2nd QUARTERIAL | Compulsory | MAN/MARK | 2.5 |
| Quantitative Methods in Marketing | 1 | 2nd QUARTERIAL | Compulsory | QMT | 2.5 |
| Customer Journey & Omnichannel Distribution | 1 | 3rd QUARTERIAL | Compulsory | MAN/MARK | 5.0 |
| Digital Marketing Plan | 1 | 3rd QUARTERIAL | Compulsory | MAN/MARK | 5.0 |
| Artificial Intelligence and Wearables in Marketing | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Communication and contents | 1 | QUARTERIAL | Elective * | MAN/MARK | 5.0 |
| Customer Relationship Management | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Digital Branding | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Digital Culture and Future Thinking | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| E-Commerce | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Emotional Intelligence in an Outdoor Environment | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Ethics and Corporate Social Responsibility | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Inbound and Email Marketing | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Market Research | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Marketing Based Management | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Relational Marketing | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| SEO - Search Engine Optimization | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Services' Marketing | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Social Ads | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| Social Media Marketing | 1 | QUARTERIAL | Elective * | MAN/MARK | 2.5 |
| International Marketing | 1 | 3rd QUARTERIAL | Elective * | MAN/MARK | 2.5 |
The optional course units are offered on a yearly basis, depending on the availability of the Organic Unit