Master's in Marketing
The work developed by a student during one academic year, according to the indicative plan of the course and on a full time basis, totals 60 ECTS.
Study Programme
| Course unit title | Year | Regime | Type | Subject area | ECTS credits |
|---|---|---|---|---|---|
| Marketing Game | 1 | 1st QUARTERIAL | Compulsory | MKT | 2.5 |
| Statistics and Data Analysis | 1 | 1st QUARTERIAL | Compulsory | MQ | 5.0 |
| Strategic Marketing | 1 | 1st QUARTERIAL | Compulsory | MKT | 5.0 |
| Competition Law | 1 | 2nd QUARTERIAL | Compulsory | DIR | 5.0 |
| Consumer's Behaviour | 1 | 2nd QUARTERIAL | Compulsory | MKT | 2.5 |
| Quantitative Methods in Marketing | 1 | 3rd QUARTERIAL | Compulsory | MQ | 2.5 |
| Sales and Distribution Management | 1 | 3rd QUARTERIAL | Compulsory | MKT | 5.0 |
| Artificial Intelligence and Wearables in Marketing | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Branding | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Communication | 1 | QUARTERIAL | Elective * | GES/MKT | 5.0 |
| Consumption and Lifestyles | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Corporate Strategy | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Customer Relationship Management | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Digital Culture and Future Thinking | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Digital Marketing | 1 | QUARTERIAL | Elective * | GES/MKT | 5.0 |
| Emotional Intelligence and Team Management | 1 | QUARTERIAL | Elective * | GES/MKT | 5.0 |
| Entrepreneurship and Business Project | 1 | QUARTERIAL | Elective * | GES/MKT | 5.0 |
| High Tech and New Media Marketing | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Innovation Management Seminar | 1 | QUARTERIAL | Elective * | GES/MKT | 5.0 |
| International Marketing | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Leadership and Motivation | 1 | QUARTERIAL | Elective * | GES/MKT | 5.0 |
| Market Research | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Marketing Based Management | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Marketing Decision Making and Futurecast | 1 | QUARTERIAL | Elective * | GES/MKT | 5.0 |
| Marketing Plan | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Organizational Innovation | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Services' Marketing | 1 | QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Ethics and Corporate Social Responsibility | 1 | 1st QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Relational Marketing | 1 | 1st QUARTERIAL | Elective * | GES/MKT | 2.5 |
| Social Media Marketing | 1 | 3rd QUARTERIAL | Elective * | GES/MKT | 2.5 | Course unit title | Year | Regime | Type | Subject area | ECTS credits |
| Research Methodology | 2 | 1st QUARTERIAL | Compulsory | GES/MKT | 5.0 |
| Dissertation/ Project Work | 2 | Annual | Elective * | GES/MKT | 55.0 |
| Internship | 2 | Annual | Elective * | GES/MKT | 55.0 |
The optional course units are offered on a yearly basis, depending on the availability of the Organic Unit