Master's in Marketing

The work developed by a student during one academic year, according to the indicative plan of the course and on a full time basis, totals 60 ECTS.


Study Programme

Course unit title Year Regime Type Subject area ECTS credits
Marketing Game 1 1st QUARTERIAL Compulsory MKT 2.5
Statistics and Data Analysis 1 1st QUARTERIAL Compulsory MQ 5.0
Strategic Marketing 1 1st QUARTERIAL Compulsory MKT 5.0
Competition Law 1 2nd QUARTERIAL Compulsory DIR 5.0
Consumer's Behaviour 1 2nd QUARTERIAL Compulsory MKT 2.5
Quantitative Methods in Marketing 1 3rd QUARTERIAL Compulsory MQ 2.5
Sales and Distribution Management 1 3rd QUARTERIAL Compulsory MKT 5.0
Branding 1 QUARTERIAL Elective * GES/MKT 2.5
Communication 1 QUARTERIAL Elective * GES/MKT 5.0
Consumption and Lifestyles 1 QUARTERIAL Elective * GES/MKT 2.5
Corporate Strategy 1 QUARTERIAL Elective * GES/MKT 2.5
Customer Relationship Management 1 QUARTERIAL Elective * GES/MKT 2.5
Digital Marketing 1 QUARTERIAL Elective * GES/MKT 5.0
Entrepreneurship and Business Project 1 QUARTERIAL Elective * GES/MKT 5.0
High Tech and New Media Marketing 1 QUARTERIAL Elective * GES/MKT 2.5
Innovation Management Seminar 1 QUARTERIAL Elective * GES/MKT 5.0
International Marketing 1 QUARTERIAL Elective * GES/MKT 2.5
Leadership and Motivation 1 QUARTERIAL Elective * GES/MKT 5.0
Market Research 1 QUARTERIAL Elective * GES/MKT 2.5
Marketing Based Management 1 QUARTERIAL Elective * GES/MKT 2.5
Marketing Decision Making and Futurecast 1 QUARTERIAL Elective * GES/MKT 5.0
Marketing Decision Making and Futurecast 1 QUARTERIAL Elective * GES/MKT 5.0
Marketing Plan 1 QUARTERIAL Elective * GES/MKT 2.5
Organizational Innovation 1 QUARTERIAL Elective * GES/MKT 2.5
Services' Marketing 1 QUARTERIAL Elective * GES/MKT 2.5
Relational Marketing 1 1st QUARTERIAL Elective * GES/MKT 2.5
Course unit title Year Regime Type Subject area ECTS credits
Research Methodology 2 1st QUARTERIAL Compulsory GES/MKT 5.0
Dissertation/ Project Work 2 Annual Elective * GES/MKT 55.0
Internship 2 Annual Elective * GES/MKT 55.0

The optional course units are offered on a yearly basis, depending on the availability of the Organic Unit