Marketing MBA - Program for Advanced Studies in Marketing


Study Programme

Course unit title Year Regime Type Subject area ECTS credits
Marketing Game 1 1st QUARTERIAL Compulsory MKT 2.5
Statistics and Data Analysis 1 1st QUARTERIAL Compulsory MQT 5.0
Strategic Marketing 1 1st QUARTERIAL Compulsory MKT 5.0
Competition Law 1 2nd QUARTERIAL Compulsory DIR 5.0
Consumer's Behaviour 1 2nd QUARTERIAL Compulsory MKT 2.5
Quantitative Methods in Marketing 1 2nd QUARTERIAL Compulsory MQT 2.5
Sales and Distribution Management 1 2nd QUARTERIAL Compulsory MKT 5.0
Customer Relationship Management 1 1st QUARTERIAL Elective * HSMG 2.5
Emotional Intelligence and Team Management 1 1st QUARTERIAL Elective * HSMG 5.0
Ethics and Corporate Social Responsibility 1 1st QUARTERIAL Elective * GEST/MKT 2.5
Digital Marketing 1 2nd QUARTERIAL Elective * HSMG 5.0
Entrepreneurship and Business Project 1 2nd QUARTERIAL Elective * HSMG 5.0
Entrepreneurship and Business Project I 1 2nd QUARTERIAL Elective * HSMG 2.5
Marketing Decision Making and Futurecast 1 2nd QUARTERIAL Elective * HSMG 5.0
Communication 1 3rd QUARTERIAL Elective * HSMG 5.0
Corporate Strategic Behavior 1 3rd QUARTERIAL Elective * HSMG 2.5
Entrepreneurship and Business Project 1 3rd QUARTERIAL Elective * HSMG 2.5
High Tech and New Media Marketing 1 3rd QUARTERIAL Elective * HSMG 2.5
Leadership and Motivation 1 3rd QUARTERIAL Elective * HSMG 5.0
Course unit title Year Regime Type Subject area ECTS credits
Project (Marketing MBA) 2 1st QUARTERIAL Compulsory GEST/MKT 40.0
MBA Consulting Project II 2 1st QUARTERIAL Elective * HSMG 2.5
MBA Consulting Project I 2 1st QUARTERIAL Elective * HSMG 2.5
Innovation Management Seminar I 2 2nd QUARTERIAL Elective * HSMG 2.5
Innovation Management Seminar II 2 2nd QUARTERIAL Elective * HSMG 2.5
Course unit title Year Regime Type Subject area ECTS credits
Branding QUARTERIAL Elective * HSMG 2.5
Consumption and Lifestyles QUARTERIAL Elective * HSMG 2.5
Corporate Strategy QUARTERIAL Elective * HSMG 2.5
E-Business QUARTERIAL Elective * HSMG 2.5
Economics of Innovation QUARTERIAL Elective * HSMG 2.5
Emotional Intelligence I (Challenge program - Outdoor training) QUARTERIAL Elective * HSMG 2.5
Emotional Intelligence II (Challenge program - Outdoor training) QUARTERIAL Elective * HSMG 2.5
Ethics in Business I QUARTERIAL Elective * HSMG 2.5
Ethics in Business II QUARTERIAL Elective * HSMG 2.5
Executive Finance Seminar QUARTERIAL Elective * HSMG 2.5
Geographic Information Systems I QUARTERIAL Elective * HSMG 2.5
Geographic Information Systems II QUARTERIAL Elective * HSMG 2.5
Global Economics QUARTERIAL Elective * HSMG 2.5
High Tech Marketing QUARTERIAL Elective * HSMG 2.5
History of Design QUARTERIAL Elective * HSMG 2.5
Innovation and Development of New Products QUARTERIAL Elective * HSMG 2.5
Intercultural Management QUARTERIAL Elective * HSMG 2.5
International Marketing QUARTERIAL Elective * HSMG 2.5
Logistics I QUARTERIAL Elective * HSMG 2.5
Logistics II QUARTERIAL Elective * HSMG 2.5
Management Control in Marketing QUARTERIAL Elective * HSMG 2.5
Market Research QUARTERIAL Elective * HSMG 2.5
Marketing Based Management QUARTERIAL Elective * HSMG 2.5
Marketing DNA QUARTERIAL Elective * HSMG 2.5
Marketing Plan QUARTERIAL Elective * HSMG 2.5
Organizational Innovation QUARTERIAL Elective * HSMG 2.5
Public Marketing QUARTERIAL Elective * HSMG 2.5
Relational Marketing QUARTERIAL Elective * HSMG 2.5
Research Methodology QUARTERIAL Elective * GEST/MKT 5.0
Seminar "New Advances in Marketing" QUARTERIAL Elective * HSMG 2.5
Seminar "New Trends in Management" QUARTERIAL Elective * HSMG 2.5
Services' Marketing QUARTERIAL Elective * HSMG 2.5
Total Quality Management QUARTERIAL Elective * HSMG 2.5
Total Quality Management II QUARTERIAL Elective * HSMG 2.5

The optional course units are offered on a yearly basis, depending on the availability of the Organic Unit