Training Course - Information and Information Services Marketing

General Objectives of the Course

At the end, it is intended that students acquire useful Marketing concepts, methods and techniques for the Strategic Management of Information Services through an efficient and effective Mediation of information for all Prosumers. Students are expected to develop a critical spirit; who generate new ideas and are creative; that they learn to work in a team and that they are able to solve organizational Marketing problems in the context of Information Services.

Admission Requirements

Senior Information Services Technicians, Senior Public Administration and Local Administration Technicians and other candidates with an interest in the topic covered.

Candidates should check the admission requirements available on this site, in addition to the information provided here.

Mode of Study

B-learning

Teaching / Evaluation language(s)

Portuguese

Examination Regulations, Assessment and Grading

Mandatory presence in 2/3 of the training contact hours; Quantitative 0-20 values.

Learning Objectives and Intended Skills

Strategic Vision: Develop the ability to think strategically, aligning information services with organizational objectives; Environment Analysis: Understand and analyze the internal and external environment to identify opportunities and threats in the management of information services; Innovation and Technology: Integrate innovations and technological advances strategically to boost the efficiency and competitiveness of information services. Partnership Development: Establish and manage strategic partnerships to strengthen the position of information services in the market. Resource Management: Optimize the efficient use of resources, financial and human, to support the effective delivery of information services. Marketing and Positioning: Develop marketing strategies to promote information services and consolidate their position in the market.

Qualification Requirements and Regulations

Rules of creation and operation of non-degree courses at the University of Coimbra

Study Programme

Information and Information Services Marketing

Academic year
2024-2025

Course Type
Non Degree Course

Qualification Awarded: Diploma/Certificate

Duration: 1 Semester(s)

ECTS Credits: 4.0